For the first time in over two decades, Holly Willoughby, the much-loved British television presenter, finds herself without a show on ITV. March 2025 marked a significant turning point in her illustrious career, as the 44-year-old stepped away from several long-standing roles on the network. This move comes after years as a staple on some of ITV’s flagship programs, including This Morning, Dancing On Ice, and Celebrity Juice.
After 21 years as one of ITV’s most recognisable faces, Holly’s departure leaves a noticeable void on the channel’s schedule. Known for her warmth, charisma, and relatable presenting style, Holly has been a consistent favourite for millions of viewers. Yet, despite the bittersweet nature of her absence from the small screen, the presenter is embracing a new direction — investing more time and energy into her personal wellness and lifestyle brand, Wylde Moon.
Wylde Moon: Holly’s Passion Project Grows
Founded in 2021, Wylde Moon represents Holly Willoughby’s journey towards self-care, mindfulness, and reconnecting with oneself. The lifestyle brand offers a carefully curated range of products designed to enhance wellbeing, from perfumes and wax melts to various lifestyle accessories that encourage self-reflection and relaxation.
The Philosophy Behind Wylde Moon
Holly has openly spoken about how the brand is more than just a business; it’s a manifestation of her personal growth and rediscovery. She has described the process of creating Wylde Moon as a healing journey, filling a void she felt after years in the fast-paced world of television.
In her own words, Holly explains:
“In creating Wylde Moon for you, I’ve filled a need in me. I’d lost a part of who I was, and that rediscovery has led me here, to a whole new place of beauty and power.”
This ethos resonates through the brand’s product line and marketing, focusing on holistic wellness and authenticity. The brand celebrates not just self-care but community, encouraging connections and spotlighting other creatives and entrepreneurs.
Recent Sale and Re-Stock Announcement
Amid her departure from ITV, Holly has launched a major sale on Wylde Moon’s signature products, notably wax melts that have been praised for their quality and soothing fragrances. The sale includes a 20% discount on selected scents, such as The Past and The Hedgerows, encouraging both loyal customers and new buyers to explore different aromas.
Holly shared a radiant photo on social media, dressed in a white lace top and matching trousers, throwing white petals into the air — a symbolic gesture of renewal and celebration. Her caption read:
“Happy Sunday… Wylde Moon have 20% Off Wax Melts. Thank you for loving it as much as I do. I know you’ve been asking about our perfume… it’s coming back hopefully by the end of the month.”
This campaign marks a strategic step for Holly as she leans into her role as a lifestyle entrepreneur and wellness advocate.
Transition From TV Star to Wellness Entrepreneur
While Holly Willoughby has enjoyed immense success on television, her transition to lifestyle entrepreneur highlights a broader trend among celebrities who diversify their careers. With media consumption habits changing rapidly, many TV personalities are establishing brands that reflect their personal values and passions.
Holly’s Multi-Faceted Career
Over her career, Holly has built a multifaceted portfolio that includes television presenting, authoring books like Reflections, and now business ownership. Her ability to connect with audiences — whether through the screen or through her products — remains a key part of her enduring appeal.
In Reflections, Holly shared insights into her life philosophy, emphasizing mindfulness, gratitude, and embracing change — all themes that have seamlessly integrated into the Wylde Moon brand.
Embracing Independence
After her departure from ITV, Holly’s push to develop Wylde Moon can be seen as a way to claim creative independence and chart her own path. Sources close to the presenter say that she is eager to focus on projects where she has full control and can foster meaningful connections with her audience beyond traditional media.
This pivot is not just a fallback plan but a deliberate choice that mirrors Holly’s personal evolution. By nurturing a business rooted in wellness and self-care, she is aligning her professional pursuits with her authentic self.
The ITV Departure: What Happened?
Dancing On Ice Cancellation and Beyond
Holly’s absence from ITV screens came into sharper focus after the long-running reality show Dancing On Ice was shelved following the 2025 season. Co-hosting alongside Stephen Mulhern, Holly had been a familiar face on the show for several years. Its cancellation marked the end of her last remaining ITV show.
Additionally, Holly had previously stepped away from You Bet!, a quiz show she hosted with Stephen Mulhern. With these departures, she no longer holds any current presenting roles on ITV.
The ITV “Golden Girl” No More
Holly Willoughby was often hailed as ITV’s “golden girl” — a trusted, familiar presenter who carried the network’s daytime and entertainment slots. Her success spanned several popular shows such as:
- This Morning (a daytime flagship magazine program)
- Surprise Surprise
- Celebrity Juice
- The Xtra Factor
- I’m A Celebrity (filling in for Ant McPartlin in 2018)
- Play To The Whistle
Her exit from ITV marks a major shift for the broadcaster, which has lost one of its most dependable and well-loved presenters.
New Ventures and Future Plans
Though ITV has lost one of its biggest stars, Holly is not fading away from the public eye. Instead, she is channeling her energy into new creative projects and expanding her lifestyle brand.
Netflix and Other Opportunities
Following her ITV hiatus, Holly fronted the Netflix series Celebrity Bear Hunt alongside adventurer Bear Grylls. This role highlighted her versatility and willingness to explore new formats and platforms beyond traditional television.
This move to streaming platforms signals a broader shift in her career, embracing emerging media trends and reaching wider global audiences.
Building Wylde Moon Into a Lifestyle Powerhouse
Holly’s vision for Wylde Moon extends beyond candles and perfumes. She envisions the brand as a holistic platform where wellness, creativity, and community intersect.
She wants Wylde Moon to be a place where people not only purchase products but also find inspiration, share stories, and celebrate other creators. This ethos reflects a modern approach to lifestyle branding — one that values authenticity, collaboration, and meaningful engagement.
Public and Industry Reaction
Fans’ Support and Emotional Farewell
Fans of Holly Willoughby have expressed mixed emotions over her ITV departure. Many praised her contributions and sent heartfelt messages of support as she embarks on this new chapter.
Social media has been flooded with tributes recognizing her warmth, professionalism, and the positive impact she’s had on daytime television for over two decades.
Industry Perspectives
Media insiders view Holly’s departure as part of a broader reshaping of British television and celebrity culture. As streaming platforms gain prominence and traditional broadcasters reassess their line-ups, many established presenters face career transitions.
For ITV, losing Holly means recalibrating its daytime and entertainment strategy. Meanwhile, Holly’s move into entrepreneurship and streaming suggests savvy adaptation to an evolving media landscape.
Conclusion: Holly Willoughby’s Next Chapter
Holly Willoughby’s departure from ITV after 21 years signals the end of an era but also the beginning of an exciting new phase. Her focus on developing Wylde Moon reflects a deep personal and professional transformation — from beloved TV presenter to wellness entrepreneur and lifestyle influencer.
As she launches major sales and expands her brand, Holly is redefining her public persona and embracing opportunities that align with her values and passions. Her journey illustrates how celebrities can successfully pivot and thrive beyond the small screen, building lasting connections with audiences in fresh and meaningful ways.
The story of Holly Willoughby’s career evolution is far from over. It will be fascinating to watch how she shapes her future, balancing creativity, business, and wellbeing with the same grace and authenticity that won the hearts of millions.
