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A long road full of hardships. Story behind BOWWE.

A long road full of hardships. Story behind BOWWE.

Creating the website of your dreams without development experience can feel like more of a reach than early morning hot yoga classes.

You shouldn’t have to go to coding bootcamp to make websites, landing pages, and portfolios that impress.

What you really need is a flexible web builder that’s easy to use and doesn’t make you write any code.

What you really need is BOWWE.

What is BOWWE?

Some people describe BOWWE as an alternative to WordPress, Webflow or Wix. There is some truth in this, but BOWWE is not just a website builder, as it has much more functionality.

BOWWE is a comprehensive No-Code and Low-Code platform that allows people without any IT skills to create and instantly monetize real IT products – with the quality of real-programmer programmer, but 10x faster.

SIDENOTE: The No-Code and Low-Code tools are distinguished by the fact that you only need minimal or no programming knowledge to use them.

No matter how familiar you are with coding, BOWWE lets you grow your business, design, and development skills with a powerful drag-and-drop builder. As a result, agencies and freelancers, developers, web designers and even small and medium entrepreneurs use platform not just to create websites, but also:

Very soon in BOWWE it will be possible to build e-commerce stores, and soon after that – mobile and web apps. And all this in one tool and one interface.

BOWWE Features & Advantages

But what is BOWWE’s advantage over other website creators? Let’s dive into the details:

  1. Stellar code – BOWWE generates clean, high-quality code that’s at the level of a programmer with 2 years of experience. Have you used other tools that generated spaghetti code? Forget about it with BOWWE.
  2. Top-notch SEO – stellar code makes the site perform better in all possible aspects, from speed to SEO. 
  3. Mobile Optimized Pages – The pages you create using BOWWE will not only display better, but they can be run on any device smoothly. When you create a website in BOWWE, the mobile version is generated automatically. Thanks to it, your site will receive higher rankings from Google and other search engines.
  4. Massive branding control with UI Kit – BOWWE has an internally built UI Kit that allows you to unify the branding, including colorway, layout and typography across all subpages with just a few clicks. It’s an incredibly accelerating tool, appreciated by designers and agencies. Also, SMEs use it to customize the templates on which they create sites.
  5. Pixel-perfect creator – The platform allows you to edit literally every pixel in your website. You can change the look and function of any widget. There are no limitations.
  6. One-Click Share – BOWWE features a robust one-click publish function that allows you to post content contributions to your other channels simultaneously with a single click. You may easily publish your material to your website, social media, and other portals, making your marketing and promotion efforts effortless.
  7. No domain or hosting mandatory – All sites created at BOWWE are maintained on BOWWE’s fast and secure servers. So by using the platform, you don’t have to pay for a server. And if you don’t need your own domain because, for example, you don’t create a company site, you can publish any site under a bowwe subdomain. This way you don’t have to pay for the cost of the domain.
  8. +200 Beautiful & Speed-Optimized Templates – Search through ready-to-use templates to find one that’s perfect for your sector, with options ranging from technical industries to arts and entertainment. Not only can you choose from 200+ templates, but BOWWE is constantly creating new ones, so you’re sure to discover a layout that meets your needs. It’s a design platform with something for everyone!

These features make BOWWE an all-in-one tool, which provides all the necessary solutions to build a successful business that can develop in every possible direction without hiring a group of specialists.

Founder’s story and what motivated them to start the business

Moja i Wojtka (mój wspólnik biznesowy i Co-Founder BOWWE) przygoda ze startupami rozpoczęła się wiele lat temu.

Although both Wojtek (Co-Founder) and I have a lot of experience in programming, we got Master’s Degrees in computer science and have always wanted to build a startup like BOWWE, we didn’t decide to do so for many years. Why? 

For many years, we consistently gathered experience, which led us to found BOWWE. Each of us had created our own startups before, with successes but also failures that shaped us. We have already worked on product development for large corporations many years ago, participated in projects worth more than 1,000,000,000 GPD, worked in many countries in Europe and the US, all to understand how to design, create, implement and scale products in the global market. 

During this long process, we experienced many failures and successes, but also gained even more extensive knowledge. Only then, we decided to invest our own money and devote many years of work to building our own solutions. At that time – and it was around 2010 – the idea for BOWWE was born. We wanted to create a web builder that wouldn’t just let you create pages without coding – but would let you create pages with the quality of a programmer, but much faster and without coding. That was the real difficulty.

We had an idea. But there is a very long and hard way from just an idea to successfully implementing and scaling a product in the market. And we had quite high ambitions. We wanted to set up a company that perfectly understood the needs of both agencies and their clients, developers and non-technical people alike. Our dream was to build a tool that would not so much replace developers, but take the burden off the trivial but repetitive and time-consuming tasks they perform every day at work. 

And this, after years of hard work, we finally succeeded. Today, BOWWE speeds up developers’ work up to 10x times, allowing them to focus on the work that really matters. By the way, this benefits agencies, freelancers, developers and SMEs, who still collaborate on BOWWE with developers, but are able to do far more tasks on their own. That’s the magic of No-Code.

Today, working with partners from, among others: Silicon Valley, we are creating the smart solutions of the future. We build a variety of digital products that have one thing in common – readiness for immediate deployment and scaling in any target market. In addition, we provide customers with access to our technology, which is already ready for deployment. This incredibly speeds up project implementation; we save months of work, sometimes even years. For the client, this means incredible savings in time and money. This is a great option especially for start-ups that depend on stable cashflow.

The challenges the business and market are facing

Certainly, our journey as a self-funded startup has been filled with both opportunities and challenges. One of the biggest challenges we faced was our limited resources, including the lack of multimillion-dollar marketing budgets that could have given us massive online visibility. As a result, we had to work extra hard to gain every single customer and manage our finances more efficiently.

Moreover, our market is hyper-competitive, and from the very beginning, we have been up against companies worth billions of dollars. This makes me even more proud of the increasing feedback we receive from our customers, who repeatedly compare us to the biggest players in the industry, such as Wix ($4.8 billion) or Webflow ($4 billion), and claim that BOWWE provides a better tool!

In fact, the website building market is one of the toughest industries in the world, and it is not easy to gather organic traffic from search engines. However, SEO is one of the fastest growing channels of traction in BOWWE, and we continue to work hard to make it easier for our customers to attract organic traffic to their websites. We anticipate that this will become even tougher as the economic crisis approaches and marketing costs are expected to rise year after year.

Furthermore, despite offering a better tool than our competitors, we still face the challenge of not being as recognizable as they are. This means that we have to invest more time in talking to potential clients, understanding their needs, and advising them on how our platform can help them achieve their goals. While our results have been good so far, we certainly intend to become more visible in the media in the near future.

On the other hand, our broad target audience is also an opportunity for us. Our platform can be used by developers, designers, SEO/SEM specialists, agencies, freelancers, bloggers, affiliates, content creators, and SMEs. Each of these groups will find features and benefits in BOWWE that will make their daily work easier and allow them to grow effectively online. However, this can also pose a challenge when it comes to matching the value proposition to customers with such different needs and expectations.

Despite these challenges, we have seen a lot of agencies join us recently to create websites for their clients using BOWWE. This is great news for us because it allows us to reach even more businesses with our tool and help them grow on the internet. We are confident that we can overcome any obstacles that come our way as we continue to innovate and improve our platform to better serve our customers.

The opportunities the business and market are facing

The magnitude of our opportunity is truly mind-boggling! The market potential for BOWWE is vast and diverse, spanning a multitude of professional fields and user groups. From developers to bloggers, freelancers to SMEs, everyone can benefit from our platform’s numerous features and benefits. Our challenge is to reach out to this extensive audience and demonstrate how BOWWE can transform their online presence for the better. Furthermore, we want to go global and offer our intuitive, affordable tool to entrepreneurs and professionals from all corners of the earth, irrespective of their economic status or geographic location. We want to break down the barriers that hold back individuals and businesses from realizing their full potential. Additionally, our market is expanding rapidly, with projections showing a staggering $13.8 billion worth of growth in the low-code development technologies industry by 2023. With our cutting-edge No-Code/Low-Code technology already in place, we are in a unique position to capitalize on this exponential growth and become the global leader in website building and development. The future is bright, and I’m excited to see where this incredible opportunity takes us!

Advice to others about business

I can recommend one thing to anyone who wants to build their own business: seek to automate tasks as much as possible. If you have never started your own business then you probably have no idea how demanding it is and how much motivation, time and hard work it requires. You will have a lot of tasks, so in order to function efficiently, you need to eliminate repetitive ones as soon as possible. The best way to do this is through automation and implementing ready-made solutions. You don’t have to invent everything from scratch. Plenty of ready-made strategies, tactics, ideas, applications, bots are available online for free or very low-cost. Use such solutions to arrange the necessary processes in your company as soon as possible and start generating revenue.


Karol Andruszków


Karol is a serial entrepreneur, and founder of 3 startups, as part of which he has advised several hundred companies. He was also responsible for projects of the largest financial institutions in Europe, worth over EUR 50 million.

He gained experience in Silicon Valley and while running companies in many countries, including Poland, Portugal, the US, and Great Britain. For over ten years, he has been helping startups, financial institutions, small and medium-sized enterprises to improve their functioning through digitization.

Barbara is a freelance writer and a sex and relationships adviser at Dimepiece LA and Peaches and Screams. Barbara is involved in various educational initiatives aimed at making sex advice more accessible to everyone and breaking stigmas around sex across various cultural communities. In her spare time, Barbara enjoys trawling through vintage markets in Brick Lane, exploring new places, painting and reading.

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