Bev Sidders Skincare -“an engineering/problem-solving” – science-backed skincare products
Bev Sidders Skincare wants to help you look your best. We approach skincare somewhat uniquely…using “an engineering/problem-solving” approach, we offer science-backed skincare products (our own and other brands we love) to meet specific goals, whether you are trying to get started on the right foot at an early age, reverse the signs of aging, or deal with common skin conditions (hyperpigmentation/melasma, acne, rosacea, eczema, excessive dryness). We also specialize in products to be used during and after microneedling procedures and products for use post laser procedures (resurfacing lasers). We offer virtual consultations with our founder, Bev. At 57, Bev has developed a wealth of knowledge and experience and has been helping others since 2008. She will work with you and in conjunction with your dermatologist if you are currently under their care.
Founder’s/Owner’s story and what motivated them to start the business
I became passionate about caring for my skin in 1995 at the age of 30. After years of repetitive basking in the sun, I realized my skin looked twenty years older than my chronological age. In late 1997, I began the journey of reversing the signs of aging.
Since then, I have researched and studied the various modalities available. My interest in the effects of environmental pollutants on skin deepened as I earned a Bachelor of Science Degree in Chemical Engineering from the University of Virginia. I then obtained my MBA from the University of California at Berkeley.
Shortly after moving to Charlottesville, VA, I earned my degree in Occupational Science: Esthetic Science, and earned a diploma in Medical Esthetics from the Institute of Advanced Medical Esthetics in Richmond, VA. I am a licensed Master Esthetician in the state of Virginia.
My lifelong interest in science and art has translated into my passion for educating people and helping them look their best.
The challenges the business/market is facing
The biggest challenge I feel the business is facing is inflation on the heels of supply chain issues, manifesting as increased wholesale costs, up 16% already this year. Add the reseller’s markup, and that’s a HUGE increase for the consumer! Small companies aren’t able to pass those on to the consumer because large companies with TOO much inventory are selling at 25% OFF. To the consumer, everything is “on sale” and for the supplier, it’s the “Yin and Yang pricing philosophy.” Raise prices 25%, then offer 25% off so the consumer thinks they are getting a deal. Hopefully things will get back to normal in a few years.
There is also quite a bit of consolidation going on. Contract manufacturers are getting bought by larger management firms. New “inexperienced” management teams usually don’t really care about the consumer (like the company’s founder did) as much as the bottom line.
Skincare product labeling is NOT regulated! A $200 cream can “promise you the moon” and just be a jar of petroleum, sea algae and some other moisturizing agents (e.g. Crème de la Mer), resulting in terrible acne for acne-prone individuals and expensive dermatologist visits and prescriptions to fight the acne. It’s difficult to know who to trust.
The opportunities the business/market is facing
I think there are opportunities in this business for “relationship sales with those highly trained” (“skincare coach”) – versus Amazon or discount stores; it is difficult to find help curating a skincare regimen that is based on real knowledge of science/ingredients and skin conditions, by someone that will be there for you through the process and after the sale. We are always available via email and offer virtual Zoom consultations as well.
I will always be a patient advocate. As long as I care about the people that I help, I feel there is an opportunity to build a successful business by “relationship-selling.” And friends see and talk to friends about their skincare, so word-of-mouth advertising is actually the best.
BTW, “online skincare quizzes” are not helpful. They are based on quantitative research. The questions are asked in the same way to every respondent, who replies by choosing from a predetermined set of response options. [This is very different from qualitative research, where participants are free to answer the question in whatever way best expresses their own opinions.] Can the quizzes actually deductively reason and lead you down the correct path? The sheer number of those I have taken (to see if I can get the best three active ingredients for wrinkle reduction) that lead me to a product that does nothing but moisturize, is laughable.
Advice to others about business
Love what you do and the reason why you do it ☺
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