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Follow Your Dreams, They Know the Way!

Follow Your Dreams, They Know the Way!

Who We Are and What we do!

Penelope’z Unique Apparel is an online clothing store that sells luxurious women apparel and accessories where customers can “Find Their Own Unique Style” at an affordable price. Penelope’z founded in 2018, is a drop shipping store where we partner with sourcing agencies that provide branding as well as shipping to our customers. We sell amazing, jaw dropping products for your special occasion. Here at Penelope’z, we seek out the best in unique apparel from our suppliers with an emphasis on Uniqueness.  Penelope’z has the best customer service, fast and free shipping worldwide as well as huge discounts. Penelope’z provides a safe and secure site where customers can place orders and receive up to the minute tracking information at any time. Customers can also subscribe to receive Penelope’z Newsletters and Weekly discounts and Savings. “Your Unique Style Waits for You at Penelope’s Unique Apparel.”


My name is Penelope Crawford and I’m the Owner/Operator of Penelope’z Unique Apparel. I have always been a fashionista. As a child growing up, I would watch my beautiful Mother go through her Sunday ritual of getting dressed up for church. She would put everything together that she wanted to wear that Sunday.  My Mother’s shoes would be neatly buffed, her jewelry would be bright and shiny, and her dress would be hung neatly ironed.   

As I watched my Mother get ready, it was seriously like watching a movie, but when I would look into her eyes, I noticed that dressing up for church on Sunday made her extremely happy. See my Mother was a stay-at-home mom that took care of me and my family six days a week. So, when Sunday came my Mother did not let anything stop her from enjoying her dress up day.

Going to church on Sunday was not the only time my mom would dress up. It’s just that church was the best occasion to do it. But the truth is whenever my Mother would go somewhere, she would dress up. Even if it was just to run a simple errand.  Sometimes she would make me come along and if my mother dressed up, so did I. My Mother showed me that dressing up was not just having on nice things, it was also how you put your nice things together; Looking appropriate and presentable. So, that’s where I developed a passion for fashion. 

Why We Started

I enjoy dressing up and coordinating my shoes along with my jewelry and outfit. That’s the habit I picked up from my Mother. I just took it a little further than she did.  Those childhood memories stuck with me.  I now have this huge passion for fashion, style, and uniqueness.  Those memories prompt me to envision my own dream of having a retail business in the fashion industry. Therefore, I established Penelope’z Unique Apparel online for all women who enjoy dressing up every day.

I believe it is important to dress up because it makes you feel good inside. The styles, colors and textures express one’s uniqueness as well as your personality. Dressing up can also boost your confidence as well as your self-esteem. Your mindset changes and you begin to think differently. People even tend to act differently when they are dressed up.  Dressing up is not always having the most expensive products. It is also wearing the products or clothing that you are comfortable in and it is what YOU LOVE!

Penelope’z Unique Apparel has become one of the highlights of my life. It’s exhilarating to even think or say I have my own business. But as beautiful as that may sound, it wasn’t easy. It’s even harder to run an online store. The payoff is knowing that all your hard work will lead to you building a legacy for your family.  I think it’s very important for entrepreneurs to have the “encouragement and advice they need to help propel their business forward.”


When I first started Penelope’z I knew it was not going to be easy. I knew that I was up against some fierce competition locally and abroad. So, how was I going to penetrate or even fit in with this huge Industry of fashion? With that being said, I had to quickly learn Business Fundamentals 101. I also learned that if God made everything easy for use, we wouldn’t be ready for where we’re going.  Starting a business can be exhilarating, rewarding and fun, but can be exhausting, relentless and stressful in equal measure

There was a lot I had to learn as well as things that I am still learning as I grow in the business. But the most important thing that I had to learned was to be a multi-tasker. It was very important that I learn how to perform more than one task and do it in a certain time frame. See, in the beginning, Penelope’z was a one man show, meaning I was doing everything by myself. In doing so, I became the best multi-tasker I could be. Many of my important task included Posting on social media, creating, and implementing a marketing strategy, placing orders, researching suppliers, and giving customer support. There’s a host of many other task that I had to perform as well. There wasn’t anything that I wouldn’t do in the beginning to benefit my business in the growth process, you name it, I have probably done it. But it was all a learning experience as well as a process to help me become better in business.  


Having an online fashion business can also be quite lucrative. For the most part, ecommerce is growing and expected to grow more and more each year which leaves plenty of room for other fashionistas to dive into. The Fashion industry is one of the largest in the world. Currently, statistics show that the fashion industry’s sales figures for 2022 have grown to 473.42 billion and is expected to rise even higher in the year 2023 and 2024. Moreover, according to Statista, the retail ecommerce industry is expected to be worth 153.6 billion by 2024. Statistics from the CB Insights’ Industry Analyst Consensus report that the fashion industry could reach 3Trillion by the end of the decade. 

When I first opened my online store, I barely had a bank account. But that was all that I needed to open my store which was done on Shopify. Yes, Penelope’z Unique Apparel is a Shopify store! Shopify is a great platform for entrepreneurs looking to start a business practically in any field. Shopify will provide you with mostly all that you need from marketing strategies to shipping materials. Shopify has almost everything that you will need to start your online business. Shopify is dedicated to helping its customers. They will lead you through the process with tons of tutorials and apps to assist you along the way. Shopify also has partner relationships with other seller platforms such as Amazon, Etsy and Ebay to name a few. They also have online support to further assist you with the selling process. As an entrepreneur you should take every opportunity to utilize resources that you believe can help you to reach your goals in business.

Encouragement to Others

My advice to others who are trying to start a business is to have resilience and be focused.  To be a successful entrepreneur you must be resilient. Decide what’s important.  Entrepreneurs need to hold the ability to see through what’s not important. Seek support from industry peers.  Entrepreneurs don’t just need money they need support. Stay focused, be determined, be persistent, and remember people don’t determine your destiny. Seek online support via forums and groups.  You’ll be surprised just how willing others will be to help and offer advice for free. Signposting, reassurance, and sanity checking from peers can be invaluable at all stages of your businesses journey.

Getting a mentor is a good idea. I cannot express enough how important it is to have a mentor. Mentors can provide you with support through guidance, resources and encouragement. Mentors can assist with setting goals, accomplishing them and hold you to a level of accountability. Just like any endeavor, taking advice from those who have already made mistakes and achieved their own successes despite setbacks is a sure-fire way to minimize the risks of lessons being learned the hard way. There will always be someone a little further down the path you’re taking. 

Finally, the last piece of advice I could ever give, and the most valuable advice is to follow your dreams whatever they may be. Most importantly Believe in yourself as well as what you do. Even when no one else will. Believe in yourself! When you believe in yourself, you will begin to attract the specific things you need to succeed. Then and only then, will your dreams begin to manifest.

“Follow Your Dreams, they know the Way!” ………………..

Kobi Yamada

MS, University of Tartu Sleep specialist Using the acquired academic and professional experience, I advise patients with various complaints about mental health - depressed mood, nervousness, lack of energy and interest, sleep disorders, panic attacks, obsessive thoughts and anxieties, difficulty concentrating, and stress. In my free time, I love to paint and go on long walks on the beach. One of my latest obsessions is sudoku – a wonderful activity to calm an unease mind.

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