How using Style-And-You.com services can help you achieve your career, business, and personal goals
STYLE-AND-YOU.com is premier personal styling agency, where we empower women to be more stylish, confident, successful, and powerful through style.
We specialise in helping people make the right choices for their body shape, lifestyle, and personality and offer a range of personal styling services from Wardrobe Detox and Personal Shopping to the total Style Makeover, for those who are serious about maintaining a personal brand and having a high-quality wardrobe all year round.
Style-And-You Initial business strategy was built on the vision to make the world and women beautiful and confident through style, one at a time, which meant a lot of one-on-one personal face to face interactions.
With the business evolution, as well as an overall change in the world and market conditions our new business growth strategy is to help as many women as possible through global reach, making personal style available to everyone no matter the distance and geographical location. Through offering new digital products & online services now we are able to bring style to you, wherever you are, so you have our style advice at your fingertips. Always available and always with you!
Natalia Macri is the Personal Stylist & the Founder of Style-And-You.com who started this personal styling agency over 10 years ago and here how she described the reasons behind its launch…
“Believe it or not, but it was my friend, who suggested that I start my personal styling business because she saw me being constantly approached by strangers in the street, asking me where I purchased a certain outfit or a piece of clothing I wore. That was over 10 years ago and at the time I did not even know that you could make a business out of it. And that was the beginning of my styling career and business.
I always loved fashion and style as long as I can remember myself. Playing dress ups with my mother’s clothing from a very young age, transitioned to times when I meticulously searched for interesting designs and clothes patterns in BURDA Style fashion magazine after-school, which was my inspiration for creating my own clothes that no-one else would have amongst my peers or in my town for that matter.
But the main reason WHY I was so passionate about starting my Personal Styling business went way back to my childhood. I was never a skinny child and had a few extra kilos. This didn’t really change as I developed into a teenager and I often was laughed at and ridiculed about my weight and appearance. It never really bothered me until I started school. You know how cruel some kids can be and it used to really upset me. Now I can definitely say that I was bullied about my weight and appearance. As a result I never wore trousers, I even swore to myself that I never would. I was covering my body as much as I could because I was embarrassed to show it. My main concern was to actually hide my body so the bullying would stop, which led to wearing a lot of buggy and unflattering clothes.
One day I came across an article about different body shapes and how to dress for one, which started my journey into personal styling, from the tender young age of 15 years old. I was on a mission to learn everything about how to enhance and accentuate my body shape rather than hiding it. My whole world was ‘up side down’ as I felt that I really ‘tapped into a secret’ of how to dress my body and stop the bullying.
All of this has led me on a journey of self-discovery with fashion and style, and a lot of trial and error too in some cases. I really started experimenting with my clothes and saw some real changes. I felt AMAZING!
I started wearing different outfits, creating flattering looks and combinations, I even noticed my friends and peers following my style, but of course the real and most important change happened within as I felt amazing, empowered, confident and stylish too. This got me thinking how can I spread my knowledge in order to help and guide others? My life had changed and I wanted to help change the lives of others. And this is something I want to pass on to absolutely every client I have, that sense of power to change your circumstances, your beliefs and effectively your life in a positive way.
That is why I’m so passionate about educating others and sharing my knowledge. That is what drives me every day, the opportunity to make a positive change in other women’s lives, who might go through the same or similar experiences or simply want to enhance or evolve their current style and start feeling fabulous too. I love the fact that I can touch people’s lives, give them confidence and empower them to be the best version of themselves through style. After all, the clothes you wear and image you portray can help you achieve your career, business, and personal goals.
And this is the reason why I started Style-And-You.com, online platform where I could assist thousands of women to shine with confidence, just by using the power of style. At the end of the day, you are in control of your own style and can make all the changes you desire. Style is a tool and we show you how to use it. “
However, it was not always a smooth sailing. The main challenge the business faced during COVID as everything came to a lockdown scenario, including personal shopping. At times like this the last thing you would think about is personal shopping while the rest of the country stays at home, fearing for their safety and health. That made me think the business needs a better business strategy to survive and give people that sense of security while still providing the best service possible.
Turning challenges into opportunities
For Style-And-You facing problems and challenges means an opportunity for growth and development as we view life as a glass not empty but half full. And as a result the business strategy has evolved with the new focus on providing new online digital products & services that offer people security and flexibility. And one of them is our first online styling course, which is about to be released very soon.
This Online Styling Course allows us to help people from all corners of the world, therefore erasing geographical limitations. So, if you want to empower yourself to feel more confident and positive about the way you present yourself to the world, or you want a style that gives you the confidence to pursue whatever you like and if you are committed to staying successful in life, career or business and curious about how you can leverage your own unique personal style this new online course is for you! You can register your interest HERE and leave your details to be the first on the waiting list to receive a discounted price. This offer is limited and available only for the first 10 subscribers!
Few words of wisdom
Natalia Macri’s advice in business is always: “Do not give up on your dreams. Start small, test the market, find your niche and perfect customer. The customer you enjoy working with, as ultimately you will be spending a lot of time with these people and enjoying their company will boost your productivity and ultimately sales. It is always better to work with likeminded people. Get clear on your goals, vision and grow your business.
And do not doubt yourself. Trust yourself and be strong. You can do anything you set your mind to. It takes action, perseverance, and hard work, facing your fears, and getting out of your comfort zone. Also believe in your product or service and ensure your customer benefits greatly from it. At the end of the day being in business is serving people to the best of your knowledge and ability. Only then – Dreams ‘magically’ come true! Because nothing worth having comes easy in life.
And also do not forget about your Personal Brand, which is how you present yourself to the world. Your Personal Brand is there to help you articulate who you are, what you do, and how you help others. The truth is we all have a personal brand, whether we have defined it or not. After all, potential clients, colleagues, and other individuals we meet will make judgments based on our appearance. So, whether you’re looking for a better job or more sales for your business, personal branding is more important than ever and should not be neglected.
And elevating your personal brand starts with a distinct look. Your personal style is an integral part of your personal brand and is the quickest way to stand out in today’s competitive marketplace, and it also makes getting your personal brand across to people much easier. That is why it should not be neglected in personal or work life, and business especially.”
Lessons learnt in business
During Natalia journey in business she admits she has definitely leant a few, but the biggest 3 lessons that contributed to her success in business are: 1st – having clarity why you are doing it, 2nd – determination to follow through and 3rd – belief in yourself and your products or services and how they change, transform and touch peoples lives.
If you check testimonials from the clients she styled, they often say ‘You have changed my life!’. In Natalia’s own words, ‘My clients testimonials is the best proof and reward for what I do, what I am proud of and it is definitely what gets me up and going every morning. I love changing people’s lives in a positive way.’