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Maira Salman, founder and partner at “” – what’s trending,  and what’s hot in healthcare and fitness routine

Maira Salman, founder and partner at “” - what’s trending,  and what’s hot in healthcare and fitness routine

Look closely at the thriving businesses, what is the one thing they all have in common, they all adapt to the changing market trends keeping their consumers at prime focus!

How did I start, “”?

I am Maira Salman, founder and partner at “” and this is how I adapted to the changing world dynamics when Covid-19 invaded all our normal lives, across globe.

Visit: to know what’s trending, what’s in and what’s hot in healthcare and fitness routine.

I am a full-time writer and was working as a freelancer back in 2019, when pandemic hit. Along with affecting my earnings it started taking tolls on my mental and emotional state, leaving me anxious about future. I was up most of the nights, wondering about the same series of questions, i.e., What if we are unable to keep up a stable income? What if my skills are not enough for the covid_19 induced market place? What if this pandemic never ends? How will this disease shape my daughter’s future? Will we be able to keep up with our living standard with such a major economic clash?

I wanted to do something about my situation. I started running random ideas by my husband; Salman Sheikh, a business man, who like me was just as anxious. Together as a team we decided to bring our best skills forward. 

“Opportunities don’t happen. You create them.” –Chris Grosser

I am a proud writer with firm confidence on my writing ability (a skill I polished for 12 years working via Fiverr – ( and my husband is an excellent sales person (a quality verified by his ex-pandemic business).

We brainstormed, researched and questioned our friends/family; we came to a conclusion that the most wanted service in the present market is easy access to honest and trust worthy information. Whether its about politics, health, business, fashion trends – people stuck at homes due to Covid_19 pandemic want to know what’s happening around them and that’s how “” came into being. 

What is my website about?

“” is a vogue, informational website for millennials, Gen Z and also Gen alpha, with interesting informational juice to entice their passions. 

It allows them access to 100% accurate news, honest product reviews, most popular trends about health, beauty standards, fashion and my own expert opinions about what or what not to purchase.

This is not just a website but a digital magazine with a 360 grasp on report-worthy content for my audience.

Background concept

Consumerism is being molded with digitization, add to it the fear and restrictions due to covid_19 pandemic, consumers are now more careful about the choices they make, be it w.r.t to their health, diet or leisure activities. This pandemic challenged their need to be safe, they started feeling threatened even at their homes. In this situation, they crave for safe purchase choices and healthy life style choices that keeps them hip in the social circles.

The site was created with an idea that no matter at what age our reader is, they would still need information to make choices about their life. 

“Each and every stage of your life requires learning and we believe there is no age of learning”

My website focuses on making the reader learn the trends that are high ranked in the current market place, that can benefit them, while keeping them safe. 

No matter at what stage or in what profession the reader is, they are facing many hiccups that would need sorting. One can only make a wise decision when they have access to accurate information. provides this information especially about beauty, health, and fitness, hair care, pregnancy, or what is happening around. This platform provides a complete guide to assist living a healthy and successful life with efficient advice. 

Submit a guest post

I applaud a good written article. That is what led me to add this section on the website. My site allows guest writers to have their content pieces featured on the website. Not only will they have reach to all my audience but this can allow them exposure as well as experience on what kind of content is required to be written as per SEO and google ranking.

The only guidelines are:

  • 100% Original content 
  • Article word count minimum 800 and above
  • Allow one backlink
  • No affiliate link allowed
  • Niche for a blog post (health and fitness, beauty and wellness)

Want to advertise your product on my growing platform? Share details in the email address [email protected] 

What do I aim to achieve?

I aim to transform “” to an international tabloid providing accurate, recent, and raging information about politics, health, business, fashion, nutrition, and what not!

There is a huge gap that exists in the digital world, a gap between true and false, between real and fake, between outdated and recent. My website fills in this gap and actualizes the missing information by providing proper source of information that is cross verified and checked before publishing.

I aim to establish “” not just as a website but as a digital brand, popular at all the various digital portals i.e., facebook, Instagram, twitter, google plus etc

What is the current market position for “”? is in its initial growth phase, a thing with getting website content rated on google is that the content pieces have to be published consistently with a systematic increase in quantity keeping the trending keywords in perspective. 

My website is posting valuable content in various popular categories since May 2020 that has helped it gained commendable impressions on the whole. 

What delights me is the time my readers are spending on each content piece. I noted 4 to 5 min stay per visitor per article that for me is a win-win situation. This shows that my readers are spending time taking in the information I gathered/presented for them. More so, following up on my aim to take this international, the site has started gaining viewers from abroad as well. I can proudly say that is growing and still has a long way to go.

How does my normal working day as a blogger looks like?

I like to pre-plan my days to maintain a work life balance. I am a goal-oriented person and hence can function only when the direction is clear. Planning and target setting helps a great deal in this aspect.

I plan my content quarterly; this allows me time and mental space to research each content piece profoundly and also provides me time to spend with my family. Writing is my passion thus once I have satisfactory information about a piece, I clear all distractions and give myself time to work on the idea to present an epic content piece.

My routine involves a balance of professional and personal life. I can easily attest to the ever-famous statement that “If you’re doing what you love, it doesn’t feel like work”

Advise for the readers?

Never let the external situation bring you down, understand that as long as you possess any skill, even if it’s one good skill – and a will to fight for your sustenance, nothing can stop you. You have in you an innate power to survive. Depend on your instincts, have faith in your abilities, keep adapting to change and move forward. 

“If we fail to adapt, we fail to move forward.” John Wooden

MS, University of Tartu Sleep specialist Using the acquired academic and professional experience, I advise patients with various complaints about mental health - depressed mood, nervousness, lack of energy and interest, sleep disorders, panic attacks, obsessive thoughts and anxieties, difficulty concentrating, and stress. In my free time, I love to paint and go on long walks on the beach. One of my latest obsessions is sudoku – a wonderful activity to calm an unease mind.

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