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My. Haircare – 100% Vegan Peta Approved Professional hair care systems

My. Haircare – 100% Vegan Peta Approved Professional hair care systems

My. Haircare Founders

Rob Forgione & Denis Kovalyov have 30 plus years in the hairdressing industry ranging from hairdressing education, platform artistry and fashion week in Paris and New York. The hairdressing evolution of the founders has led to the creation of My. Haircare Infuse My. Colour Shampoo & Conditioners.

The Brand History

Infuse My. Colour Shampoo was born during the mechanics of a salon where Rob & Denis passionately do colour and hair. Colouring hair is a passion that Rob & Denis both share. Guests were constantly praising the colour results when they left the salon, but into the second to third week the dreaded colour fade sets in. Looking at hair colour in today’s market Rob & Denis decided it was time to call out colour fade and lacklustre pastel on blondes for good!™

Rob and Denis developed infuse my colour shampoo as colourists behind the chair where the magic happens.

Maintain, Enhance, Balance, Treat & Refresh With Infuse My. Colour Shampoos!

Infuse my colour shampoo is 100% Peta Certified, Vegan, Silicone, Paraben and Sulphate free the pigment is delivered with superb conditioning minus sulphates, silicones and parabens. Vibrant colour refreshment and intense pastels with instant effect in shampoo ritual, high performance. Infuse my colour shampoo demonstrates that hair can be coloured and have instant tonal change without the use of PPD AMMONIA or PEROXIDE. Through the simple effective quick shampoo procedure, anyone can instantly change or refresh his or her tone of hair with this product. Eliminate colour fade, change tone without the commitment to a timely colour service. Add colour when hair is faded and dull or simply use to intensely pastel bleached hair. Infuse My Colour is colourists go-to tool for colour correction, pre-pigmenting and colouring back.

Infuse My. Colour is Sustainable at the Forefront

As an ethical beauty product, it was designed with the colourist of today in mind. (Those who are conscious on all accounts- from the environment and how they colour hair gently instantly and with the superb condition. Created in 2016, being ranged throughout the UK, EU, and Australia, South East Asia, India, & Middle-East Infuse My. Haircare is sustainably sourced. The packaging PET bottles are recyclable. The recyclable code is stated at the bottom of the packaging. Once recycled this means they can go back into the manufacturing process again and be used in products that use PCR, Post Consumer Recycled products. Use of larger shipping cartons to reduce the amount of cardboard used for smaller shipping.  

The Word On Infuse My. Colour Shampoo

But don’t take just our word for it. Industry experts & journalists agree that Infuse My. Colour Shampoo is…

“…boosts shine and extends the life of your colour”- VOGUE

“We recommend trying Infuse My. Colour shampoos…”- HARPERS BAZAAR

“…a very low maintenance way to preserve fantasy hair colour…” – ALLURE

Consumer & Industry-Voted Awards

There is no doubt that My. Hair Care has become an industry favourite across the board with the multiple awards won in less than two (3) years. These include prestigious GOLD Awards: for Best New Hair Product 2018 with Pure Beauty/Cosmetic Business; HAIR Magazine’s Super 60 Hair Awards (both in 2018 & 2019); Beauty Bible 2019; Beauty Insider Singapore 2019; Harpers Bazaar Best Brightening Shampoo 2019; And Best Natural & Organic Hair Care 2018 from Janey Loves Platinum Awards.

The brand has also been nominated repeatedly for other awards and categories such as Best New Hair Care with Eluxe Magazine, Pure Beauty/Cosmetic Business Global Awards, and CEW for Eco Award & Best New Hair Care.



Maintains brightness of deep strawberry blonde, copper, Auburn and warm brown hair. Adds gorgeous warm tones try on bleached hair for a peachy effect.


Maintains brightness of pale gold, medium and dark blonde. Great on all highlights putting the sunshine back into washed-out honey blondes and all warm colours to add shine and gloss.


Maintains brightness of red, red-brown and burgundy hair, and also can be used on bleached blonde to create striking pinks.


Pure ash subdues warmth and counters red and orange on dark hair to light brown hair Cobalt is great for maintaining the coolness in levels 2-6 Applied to bleached blonde hair for a creative minty green denim.


Platinum neutralizes yellow/gold in bleached hair. Maintains the brightness of grey and white hair. Great on bleached hair for a cool tone.

Platinum delivers icy blond clean effects.


Quartz dusty pink designed to give a soft dusty pink champagne tone to lightened hair or subtle misty filter to darker shades.


Graphite is a striking silver-grey tone designed to create steel like filter on lightened hair or add pure graphite hue to darker shades. Removes warmth on levels 7-10

Treat Conditioner

Treat Conditioner is Silicone free instant rinse out conditioner for all hair types. Treat conditioner is enriched with Hemp seed oil for moisture. Hibiscus extract for shine and ceramides to improve strength. Great on all hair and extensions.

We Care For The Earth!

As proud innovators in the hair care business, My. Hair Care going forward will offer 100% biodegradable, post-consumer recycled plastic packaging by 2020. The ‘MADE FOR ME’ customizable system encourages customers to also do their environmental part by re-using their bottles, and refill their prescriptive shampoo & conditioner at their salon to eliminate packaging & wastage.

“We are forward innovators that follow what the market demands and follow niche lifestyles and popular ideals. One of the leading ideas is, of course, our dying planet so it was paramount for us to formulate products that meet these mainstream demands & to bridge the gaps in the haircare market place.”

The Founders

My. HairCare™ is the creation of, Rob Forgione & Denis Kovalyov, globally skilled hairdressers, specializing in colour, and hairdressing education.

Both their careers and experience span over many decades. Having worked globally with premium haircare brands, such as multinationals and boutique hair care products, in markets reaching from Europe, USA, Australia, & Russia, Rob & Denis bring together their wealth of knowledge and passion through their My HairCare ™ product line.

My Haircare™ develops hair care that is wellness-oriented with an emphasis on delivering true wellness brands from cleanest professional-grade ingredients to the entire supply chain! There is No Planet B! My Haircare™ aims to develop hair care that is not only kind to the planet and vegan but also sustainable and sourcing responsible raw ingredients and manufacturing processes for a healthier planet. The Infuse My. Colour manufacturing plant

uses 100% green energy from renewable resources. All the Infuse My. Colour packaging is Post Consumer recycled plastic.

Haircare is unique and on-trend delivering results that are easy to use and time-efficient for the customer. Vegan and plant-derived ingredients for all hair and skin types.

My Haircare™ aspires to be the market leader in sustainable wellness driven hair care.

Denis and Rob are regulars at Paris & NYC Fashion Weeks. Hairdressers with a passion to create beautiful haircare for the My. Haircare™ guest. The brand is named My. HairCare™ after the concept of guests in salons who talk to their stylists about: “My Style”, “My Curls”, “My Cut”, “My Colour”!

 The challenges the business/market is facing

Logistics in the market today creates challenges as transporting goods nationally or internationally has almost tripled in costs the past few years

– The opportunities the business/market is facing

We have a great online market and we are focusing on growing this area

– Advice to others about business

Never give up! Get up show up and give it your best shot every day

– Lessons learnt from running  this business

We have created a great work life balance with our company.


Nutritionist, Cornell University, MS I believe that nutrition science is a wonderful helper both for the preventive improvement of health and adjunctive therapy in treatment. My goal is to help people improve their health and well-being without torturing themselves with unnecessary dietary restrictions. I am a supporter of a healthy lifestyle – I play sports, cycle, and swim in the lake all year round. With my work, I have been featured in Vice, Country Living, Harrods magazine, Daily Telegraph, Grazia, Women's Health, and other media outlets.

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