Nourish and Lift is a nutrition counseling practice
Fresh Nutrition Counseling Corp., doing business as ‘Nourish and Lift,’ is a nutrition counseling practice that was established in 2010. My private and group counseling sessions focus on nutrition and how to optimize health and well-being via the choices of food we put on the table.
The concept of ‘Nourish and Lift’ is to provide a supportive environment for people to come together and debate questions with a Registered Dietitian. In addition to that, the client gets a chance to observe and participate in the meal-making process and get involved in the excitement of preparing meals that are tasty, healthy, satisfying and nutritious.
Taking into consideration that meal plans are as varied as the human race, I work with clients from different cultures and backgrounds. Therefore, the recipes are customized according to the client’s food preferences, dietary habits and culinary traditions. Simply put, this approach maximizes the benefits of nutrition counseling and ensures that the client will be able to comply with dietary plans.
My name is Dima Salhoobi, MS, RD, CDN, founder of Nourish and Lift, and the Registered Dietitian in charge. I have always been passionate about the Nourish and Lift idea. My mission is to provide my clients with hands-on experience in nutrition and counseling intervention, by offering the additional bonus of cooking workshops, to involve them in the process of their own wellness.
I am very fond of a quote by Benjamin Franklin that best expresses my vision:
“Tell me and I will forget, teach me and I will remember. Involve me and I will learn.”
Nutrition counseling is not a laid-back approach where the counselor gives clients nutritional directives and expects them to follow suit on his/her do’s and don’ts. Clients can and must be involved in the process of refueling and nourishing their bodies to strengthen the connection between healthy eating and healthy living.
· The challenges the business/market is facing
In 2020, amid the pandemic, my clinic opened its doors for a combination of nutrition counseling and cooking classes that included both adults and children. The idea was to have a personal connection with the dietitian and work on optimizing the health and wellness of my clients, by working with prompts and visuals in order to allow them to visualize the concept behind healthy eating and how it is closely connected to every organ in our body. Challenges arise from social media and the internet, where clients have been exposed to misinformation pertaining to their health and well-being and as a result, they usually come to me after having tried all sorts of diets. I personally do not favor one diet over another because people have different dispositions, lifestyles and tastes. So, each diet will work differently for each person. In general, I prefer to prescribe balanced meals including carbs, protein and fats, as a comprehensive meal plan involving all food groups.
This method is most likely to avoid binge eating of certain eliminated food groups further down the line. If a client craves a certain “forbidden food group,” he might just break the diet when he/she is having a bad day. As a result, it would be better to work slowly and consistently to get the nutritional benefit from each food group.
· The opportunities the business/market is facing
The Keto diet, which is very strict on carbs and high in fats and protein, as well as the intermittent fasting diet, are the most popular. But they are not sustainable for many people. By the time clients come for a consultation, they have tried and tested several diets but have failed because they haven’t been able to follow them consistently. The end result is that after ‘yo-yo’ dieting and periods of starvation, they give up and gain back the lost weight.
· Advice to others about business
Nutrition intervention is not a one size fits all approach. I strongly recommend that a person should find a Registered Dietitian who understands their cultural and culinary background, lifestyle, likes and dislikes. This is crucial to obtain the best nutrition intervention to help them achieve their intended goals.
I believe to be successful as a business owner you have to have strong drive. I am convinced that to be an entrepreneur, you must have the ambition, passion and a purpose for fulfillment. When your dream comes to life, you become motivated to keep thriving and pushing towards expanding it. I couldn’t imagine myself being anything but a Registered Dietitian, because I truly believe in a preventative approach to health and on the importance of food and lifestyle to health and wellbeing.
It is also immensely satisfying to witness my clients’ happiness when they finally reach their goals. And I realize how fundamental our work is and its immense contribution to the world of health care.
Dima Salhoobi MS RD CDN
Registered Dietitian specializing in weight management, pediatric nutrition and overall wellness
P : 914-426-3896 ,
Contact: (914) 426- 3896
Email: [email protected]
by appointment only
Sunday – Closed
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