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Online design and development, as well as digital marketing-Ilija Bursac

Online design and development, as well as digital marketing-Ilija Bursac


content, and creative concepts. We provide a wide range of in-house services, from expert website development and technology integration to cutting-edge creative concepts and data-driven digital marketing strategies. This tactic provides our clients a competitive advantage over their market rivals. Our work is defined by bold ideas and an expansive vision that captures and develops the brand’s essence.

ApaOne is an agency which is located in Serbia. Digital marketing falls under our expertise. Our major objective is to develop and maintain websites and mobile apps for iOS and Android. We are experts in social networks, influencer marketing, as well as promotion via native and content marketing. 

Founder’s/Owner’s story and what motivated them to start the business

My name is Ilija Bursac. I’ve always had a keen interest in computers and the Internet, which were not always readily available to us, the generation born in the 1990s. In my hometown when I was still in high school, I launched my first commercial venture: computer hardware and software service. I obtained my diploma from the Sombor Technical High School with a major in—you guessed it—computer electrical technician.

As I learn more about the various commercial uses of the Internet, I become professionally permanently focused on online marketing and the development of web presentations. As a result, the marketing agency was established in 2007. The business soon increased from two to ten employees and entered the Novi Sad area. 

In the meantime, I earned a degree in management in informatics from the Novi Sad Faculty of Management. There I met a mentor, to whom I owe a great deal of thanks for shaping the way I view work and directing my experiences in the direction of creating high-quality material that meets customers’ expectations.

The keyword and motive with which I am guided in business, private and public affairs is RESULT. I believe that with my previous commitment, experience and leadership, I have managed to contribute to the achievement of significant results for my clients and fellow citizens. I owe a huge debt of gratitude to my team and my colleagues for those results.

Business Name and what it does

We live in a technologically advanced world. Presenting a brand in an innovative and distinctive way is crucial nowadays. For people to embrace a brand, it must be created in a way that meets their needs. In digital marketing, brand building is influenced by inspiring strategies, excellent etworks, influencer marketing, as well as native and content marketing, which are all forms of promotion in the marketing industry. Additionally, we support your internet marketing efforts and enhance your search engine visibility (SEO & SEM). We are able to satisfy the demands of each and every one of our clients since we deal with specialized services like photography and video production, magazine design and construction, newsletter sending, ad publication, and much more. Visit to learn more about us and what we do if you’re interested.

We collaborate to create digital tales as a team, with each team member having equal input. In a similar manner, we treat all of our clients equally, regardless of the size of their company, as every marketing story has equal value to us in terms of instructing each individual about the significance of a particular brand, their mode of operation, and how that brand can benefit them personally as well as the entire community.

The young people in our community who share our enthusiasm, want to put their newly acquired knowledge to use, and create marketing strategies after or during school are something we are very proud of. That is exactly why we open the door to all of them, as an opportunity to practice and get to know the world of internet marketing. 

The digital world is always evolving, and so are we.

The challenges the business/market is facing

We started our business in 2007. Since then, there have been many ups and downs. You already know that beginnings are difficult. Because there are so many agencies in our region and there is so much rivalry, getting to the top may be pretty difficult. We were able to go ahead and clear the route in spite of all the challenges. By starting our own projects, we strategically progress, and in 2013, we rounded off the business’s growth by establishing Unija Grupa, which unites all digital media, content distribution, advertising portals, and online sales projects.

We concentrate on two areas for future strategic development: online design and development, as well as digital marketing. In both situations, we offer unique and imaginative solutions that are adapted to the needs of the sector and the growth of our clients. Every step we take is a new difficulty, but we like that. Every challenge we overcome, we firmly believe, makes us stronger.

The opportunities the business/market is facing

Marketing has evolved. Simply having a logo or a poor brand is no longer sufficient. Good marketing involves storytelling. And it involves creating a narrative and an experience for your brand that appeals to consumers. Competition is strong, and the only way you’re going to be able to stand out is by having a narrative or an emotional appeal that customers can relate to and which compels them to purchase your service or product. We are storytellers and that is what we do.

Opportunities in marketing are chances for a business to sell something to a specific kind of customer. These clients, or prospective leads, in need of a good or service that the business can offer. Sales and marketing teams analyze market trends to identify the types of consumers who could profit from current goods or services, and then they promote that group of people. In order to draw more attention to their company and increase sales, they also use this information to develop new products, experiences, and offers. 

Advice to others about business

There are no “right” rules to follow when it comes to starting your own business, but the best advice we can give you is – don’t be afraid to take risks. You need inspiration and an idea to start. You will obviously make mistakes along the way, but you shouldn’t allow them to stop you from moving forward since mistakes are a good way to learn and improve.

Once you have an idea in mind, the following step is to sit down with paper and a pencil and make a thorough strategy. Who is your target audience? How much are you willing to invest? Be prepared to spend days upon days putting your idea into action; don’t let the excessive stress and commitments you will face deter you; your idea will wind up paying off. 

The second thing you must do is educate yourself about the market and your competition. Pay great attention to the little things and how they conduct themselves in business. Read the reviews of them; these customers will support your business. Also, don’t be shy when interacting with people. Please feel free to seek advice; it would be great if it came from a person whose company is similar to yours. You know more the more questions you ask. Owning a notebook created just for establishing a business is nothing to be ashamed of. Take it out and write down any advice or suggestions you might receive that you believe would be helpful. Listening to someone who has already achieved personal success and/or is already running a successful company is the best approach to learn and obtain new knowledge about business.

Effort and hard work are only the first step on the road to success.

The second step is the ability to learn from your failures.

Dietician MS, Lund University, Sweden Nutrition plays an important role in human life. Eating habits are one of the factors that affect our health. There is often a misconception among people that nutritionists force a very restrictive diet, but that is not true. In fact, I don't ban any products, but I point out dietary mistakes and help change them by giving tips and new recipes that I've tried myself. I advise my patients not to resist change and to be purposeful. Only with willpower and determination can a good result be achieved in any area of life, including changing eating habits. When I don't work, I love to go climbing. On a Friday evening, you are most likely to find me on my couch, cuddling with my dog and watching some Netflix.

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