Revive Glow is a Canadian beauty brand that specializes in beauty tools and products
Business Name and what it does
Maggie Lam is the founder of Revive Glow. They’re a Canadian beauty brand that specializes in beauty tools and products that provide real results. Revive Glow’s mission is to empower you to feel confident in your own skin. From the founder ”We are a Canadian Asian owned small business, and we genuinely appreciate every single person who supports our small business, and we are determined to grow and create more products that will help everyone feel confident in their own skin.”
Founder’s/Owner’s story and what motivated them to start the business
I was laid off in March 2020 at the start of the pandemic. When restrictions started to lift and businesses began to open, I applied for many job opportunities, but was not having much success. I told myself I was not going to wait for other people to give me opportunities, I was going to make them myself. Prior to covid I was taking courses in business because I wanted to have my own business one day, but the idea of it always seemed impossible to me, I never felt confident in myself or what I could potentially achieve. My mom immigrated from Hong Kong to provide my brother and I a better life and seeing my mom lose her job in the pandemic forced me to finally stop self-doubting and chase my dreams of starting my own small business.
I suffered from eczema as a child, from head to toe. My mother would apply steroid cream all over my body to treat the eczema, unfortunately this led to me having overly sensitive skin and allergies as an adult. One morning I was feeling particularly insecure and dejected about the red, bumpy skin on my arms and my overly dry legs. I thought there must be a way to improve the health and appearance of my skin without the use of chemicals. This is where my journey through skincare began. I began researching how the women of history would maintain beautiful skin before the age of harsh chemical treatments. The recruiting pattern I found in most cultures was exfoliation. The original exfoliators used in my Asian culture are typically very rough and
feel like sandpaper. So, I designed a softer dual layer exfoliating glove, and tested it on myself, friends, and family. When I saw the amazing results, the glove provided, Revive Glow was born. I needed to share this new passion for healthy, beautiful skin with everyone who would listen. I invested everything I had left in my savings into starting Revive Glow. Fast forward 1.5 years and I have had many customers reaching out to me to express how amazing they found the exfoliating glove and how it has helped them revive their skin, when they felt as hopeless as I once had. This makes my heart happy, and I am truly blessed to have such an amazing and supportive Revive Glow family.
The challenges the business/market is facing
The main challenges I face as a small business are inventory shipping delays, and marketing. Social Media is a powerful device to help display your business to millions of people, but with that added attention, you can get copycats. I have had copycats steal photos, videos, and word for word descriptions from my website/Socials to sell an inferior product via drop shipping. When you work so hard every day on your business that can be disheartening. To overcome this, you must continue to put out the best quality products available and evolve the business by bringing new, desirable products to market.
The opportunities the business/market is facing
The best opportunities that the market is seeing are the advantages of social media. Social media can be an incredible tool when used correctly. It can allow your message to reach hundreds or even thousands of people instantly for little to no cost. This is the first time that this level of marketing has been so widely available to a small business. I use my Facebook, TikTok and Instagram https://www.instagram.com/reviveglow_/ to highlight my business and redirect customers to my website https://reviveglow.com/ Social Media can also be used as a wealth of information when learning about starting a business. I learned much about starting my own ecommerce business from social media websites and communities where business owners gather to share information and help each other solve problems. These communities are amazing and helpful, and a great tool to have in your tool bag.
Advice to others about business
My first piece of advice is to take your time learning and researching because knowledge is key. Do not rush, it took me 10 months to launch Revive Glow. Create a 5-year business plan and be patient because when you are starting a business, you are putting in 50+ hours a week and not getting paid. This can be extremely hard and overwhelming. You must be doing this for the right reasons, it is not a get rich quick scheme. It takes time and dedication, and it can take years before you start making a profit.
My second piece of advice is to start a business around something you are passionate about. This will keep you always pushing forward even when times are tough. It will help stop you from becoming complacent because if you enjoy the products/service, you will be encouraged to keep finding ways to improve and grow your business. Lastly, create a schedule that works for you and stick to it. I had a tough time setting a schedule for myself the first year. I would work immediately upon waking and would hardly stop until I went to bed. I would be answering emails at 10pm on a Saturday night and it negatively affected my mental health as I was not giving myself any downtime. Don’t forget to leave time for family and self-care, a happier, more rested you will reflect in your quality of work.