A Profile on Barry Russell
By Robyn Littlewood
Barry Russell, the founder, and CEO of PRMEDICA in Los Cabos, Mexico, is walking, breathing proof that his regenerative medicine clinic is worth a visit. At 82 years of age, Barry works 80+ hours a week at his medical clinic and still finds time to exercise frequently on his carbon fiber road
bike and in his surf kayak. As a result, Barry has more energy and stamina than most people decades younger. Besides an excellent exercise program and diet, Barry does many of his medical clinic therapies such as stem cells, exosomes, telomerase activators, NAD+ IVs, and other Bio cellular Regeneration techniques to turn back the clock on aging. He looks great, too, but he has not told me about using any of his clinic’s skin rejuvenation technologies. I am guessing no. Barry is more interested in maintaining his ability to stay on his beautiful bike and ride the waves at his favorite surfing spot. As part of his fitness program, Barry has registered and is currently training for the 2022 IRONMAN 70.3 LOS CABOS held on 6th November 2022.
Barry was born in 1940 in England. He attended
university to become a chemist after discovering how
much he enjoyed exploding stuff in the garage while
still a mischievous teen. In 1958 he developed an
effective drug for the Asian Flu pandemic, which he
sold to major pharmacies throughout the country.
Barry did very well with this discovery. Unfortunately,
a vaccine for the Asian flu ended the demand for his
profitable drug. Forced by circumstances and
economics, Barry continued to develop many more
pharmaceutical drugs, which he manufactured and
distributed in countries all over Europe and SE Asia,
before “retiring” to Los Cabos, Mexico, in 1988.
Forever the entrepreneur, Barry set up several tourist-related businesses in the Los Cabos area. These included 18 money exchanges (1st bank license ever awarded to a foreign national in Mexico) strategically placed throughout Los Cabos and La Paz,
a successful waterfront real estate development of 90 luxury villas, a casino, a nightclub, sports bars, and restaurants. In addition, he developed various other projects he deemed would be a good investment that helped him and other entrepreneurial spirits who asked for investment capital to fund their businesses. Barry envisioned that Los Cabos would one day become a major tourist destination and wanted to be part of this exciting growth. There were many challenges along the way, but the knowledge and foresight Barry gained from more than 30 years of international business experience helped him succeed.
Fully licensed casinos were banned in Mexico since 1947, and only betting on sports events, horses, and dogs was allowed. Barry created Caliente Casino and operated table games such as blackjack, roulette, Texas Hold’em poker, craps, and slot machines. He had no problems with the State authorities but was closed by the Federal Government. After lengthy court hearings, the case was resolved, and Barry could open again and operate the card games and slot machines. Playwin Casino now operates from this location.
However, the business which caused the most controversy was the Baja Money Exchanges. Over several years, Barry opened 18 money exchanges in Los Cabos and La Paz to satisfy the growing number of tourists who wanted to buy pesos when vacationing in Los Cabos. The exchanges were open seven days a week, 12
hours a day, giving customers very favorable exchange rates and doing a thriving business. However, the local banks were not pleased with the growing popularity of the money exchanges. The exchange rates at the banks were not competitive, and they were not open at convenient times for tourists. In addition, more and more people were using the services of exchange houses. As a result, the banks were reluctant to provide complete services to Barry’s exchanges, and it wasn’t easy for him to get sufficient pesos daily from the banks to expand the business.
Barry then came up with a plan that would change everything. He decided to print his own pesos and called the notes Baja Travelers Pesos. The clients had a choice of purchasing the official Mexican pesos at the regular rate or the Travelers pesos at a better rate. More than 350 merchants in Los Cabos accepted the Travelers pesos to
purchase merchandise at their stores. The merchants would later visit the exchange houses to change the Travelers pesos for dollars at competitive rates. This was the best method for the exchanges to dispose of their daily dollars without going to the banks. Everything went well until
some weeks later, the Travelers
pesos were featured on the 60
Minutes TV Show, announcing
that the Federal Government had
a competitor in Los Cabos
printing their own currency.
However, after reviewing the notes, the Federal authorities requested that the logo of the Chamber of Commerce should be removed, and the exchanges continued using the Travelers pesos.
Eventually, the problem with obtaining daily dollars from the banks was resolved, and the Travelers pesos were discontinued. In 2012 Barry sold his many projects in Los Cabos to focus on returning to the healthcare business he had previously so much enjoyed.
PRMEDICA, a medical clinic and spa, is his latest visionary thinking which he established about ten years ago in Los Cabos. The latest in biotech is the stem cells and the extra-vesicular exosomes that help the body regenerate and repair damaged tissue. In particular, Mesenchymal Stem Cells, often called “adult” stem cells, and exosomes are poised to become the next great advance in relieving human suffering from aging and reducing many painful conditions and the “killers of aging” such as Diabetes, Heart Disease, Cancer and Alzheimer’s.
Stem cells and exosomes can repair damage to intervertebral discs, tendons, ligaments, and internal organs. Unfortunately, they have yet to be embraced by the FDA in the US. However, as Big Pharma companies see the demand for stem cells and exosomes and expand their investment in these new bio-technologies, we are likely to see more cooperation from the powers that be. Currently, sick people are more profitable than healthy ones. However, as the population ages and “sick-care” becomes unsustainable, stem cells and other new technology will become more widely available. The good news, Barry’s partners in the US have recently announced receipt of FDA authorization and clearance to enroll patients in its phase 1 & 11a controlled study of the safety and efficacy of therapeutic treatment with mesenchymal stem cells in adults with COVID-19 complications.
Barry has assembled a medical team at PRMEDICA that has been carefully selected to meet the highest personal and professional standards. The clinic and medical spa are fully licensed, specializing in advanced Regenerative Medicine, and accredited by the Federal Health Authorities in Mexico (COFEPRIS) and other authorities.
For now, I strongly suggest hopping on an airplane and visiting Barry’s clinic in Los Cabos, which has quickly become one of Mexico’s most popular medical tourism destinations. At PRMEDICA, you will find a host of therapies for looking and feeling younger. Just some of these include:
1. Treatment for degenerative joint conditions and injuries.
2. Musculoskeletal disorders affecting the muscles, ligaments, and tendons. 3. Treatment for neurological disorders such as Alzheimer’s and Parkinson’s diseases.
4. Covid-19-related complications
5. Longevity treatments with Mesenchymal Stem Cells, exosomes, and telomerase activators
6. Botox and Fillers
7. Liposculpting with Vitamin C
8. Stem Cell booster implants
9. Chemical peelings
10. Advanced hair restoration with Scarlet Microneedling and stem cells 11. Hyperbaric Oxygen therapy
12. NAD+ IVs
13. IV vitamin therapies and cocktails include the Dr. Myers infusion, detox, chelation therapy to remove heavy metals and toxins from the blood, and ozone therapy.
14. Scarlet micro-needling & Agnus macro-needling facials for skin rejuvenation.
PRMEDICA has developed advanced protocols using stem cells and exosomes to help reverse the aging process and extend one’s health and life span by 20 years and beyond. The Science behind these bio-technologies is compelling. In 2020, genetic scientists from around the world presented a “Unified Theory” of aging. Before 2020, there were different “camps” of scientists who disagreed on what causes aging.
Some scientific camps believed it was telomere attrition. Telomeres are like the plastic end of a shoestring that holds everything together and keeps it from unraveling. Every time a cell divides, the telomere (the end of the shoestring) gets a bit shorter. The Hayflick limit states that cells can only divide so many times before they “unravel,” leading to cell death and often leaving a senescent cell behind. “Zombie” cells cause havoc in our bodies by spewing off free radicals leading to many unwanted effects; most notably, cellular senescence is believed to be a leading cause of Alzheimer’s, one of the most feared of the 4 “Killers of Aging’.
Other camps believed genetic mutations and genomic instability were the primary cause of aging. Genetic mutations can be caused by sun and X-rays. Genetic mutations were thought to be the leading cause of another of the most dreaded killers of aging, Cancer. Other camps believed mitochondrial dysfunction interfered with ATP production of energy in the cell. Still, others thought that Stem Cell Exhaustion was the culprit.
What the Unified Theory of aging says is that everyone was right. Except all of these “causes” were symptoms of Epigenetic Alterations. The discovery of the Epigenome changed everything. Epi means “above.” So, while our genes play a significant role in how we age, there is a “master switch” known as the Epigenome. If this master switch can be kept healthy, all the other causes of aging would be positively affected. Epigenetic alterations are the upstream cause of the hallmarks of aging. And as it turns out, this is the only cause of aging we can completely reverse!
In 2016, Japanese geneticist Dr. Yamanaka won the Nobel Prize for Science by reversing the biological age of rats, the equivalent of 5 human years. Tests are being carried out on humans, and the results are promising.
In any event, we all want to live healthier and independently for as long as we can. As a result, we are getting closer to dramatically extending our health span, where 100 is the new 60. For more information on the longevity programs available at PRMEDICA, please https://prmedica-inc.com/blogs/news/how-to-live-to-be-100-years Or visit PRMEDICA`s stand at the World Congress in Anti-Aging Medicine at the A4M Longevity Fest 2022 in Las Vegas from December 9th to the 11th.
In addition to the Anti-Aging treatments, PRMEDICA is a recognized leader in Biocellular therapies and offers the latest advances in treatments for various orthopedic and musculoskeletal disorders affecting the muscles, ligaments, tendons, and joints. Their new generation therapies have successfully treated degenerative joint diseases, particularly knees, shoulders, hips, back, hands, and feet; neurological disorders, rheumatoid arthritis; and many other conditions, including the treatment of COVID-19-related complications.
Check their menu of services at www.prmedica-inc.com.
If you would like to book an Anti-Aging treatment or another treatment using stem cell and exosome therapy, please don’t hesitate to contact PRMEDICA by telephone or email. Telephone: +52 624 668 8497 or +52 624 157 1970
Email: [email protected]
MS, University of Latvia
I am deeply convinced that each patient needs a unique, individual approach. Therefore, I use different psychotherapy methods in my work. During my studies, I discovered an in-depth interest in people as a whole and the belief in the inseparability of mind and body, and the importance of emotional health in physical health. In my spare time, I enjoy reading (a big fan of thrillers) and going on hikes.
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