Yemoja Brazil is more than just a sports swimwear brand – it’s a lifestyle. We understand the importance of feeling comfortable and confident while engaging in water sports, which is why we go above and beyond to deliver the best possible experience for our customers.
Our focus on creating high-quality products is unwavering. We use only the best materials that provide support and flexibility during intense physical activities, without compromising on Brazilian sexy style. Our swimwear is designed to make you feel like the goddess you are, with eye-catching exclusive designs that reflect the vibrant, colorful, and diverse spirit of the Brazilian vibes.
At Yemoja Brazil, we believe that everyone deserves to feel confident and beautiful in their own skin, which is why we promote body positivity and inclusivity. We offer a range of sizes and styles to cater to different body types and preferences, and we’re committed to empowering women of all shapes and sizes.
We’re also passionate about sustainability and ethical practices, and we’re constantly exploring ways to reduce our environmental impact. We use eco-friendly materials in our production process and support local communities, ensuring that our swimwear is not only beautiful but also environmentally responsible.
At Yemoja Brazil, we’re confident in our products, and we’re committed to providing the best possible experience for our customers. We believe in creating high-quality, exclusive, stylish, and sustainable swimwear that empowers women to feel confident and beautiful while engaging in water sports.
Business Strategies
Yemoja Brazil is all about creating high-quality sports swimwear that caters to women who love water sports. Our focus is on delivering durable, comfortable, and functional swimwear that supports intense physical activities while still making you look hot and stylish. We use top-notch materials that ensure flexibility and support, and we never compromise on quality. Our swimwear line is designed to empower women of all body types, and we promote body positivity and inclusivity at all times. At Yemoja Brazil, we’re confident in our products and strive to provide the best possible experience for our customers.
To achieve that we have built our business model focus on several key strategies: we bet on exclusivity, quality, and design. The brand offers unique prints, designs and cuts that are inspired by the Brazilian vibes and watersports lifestyle, making it stand out in the crowded swimwear market.
Another strategy is to promote inclusivity and body positivity, offering a range of sizes and styles to cater to different body types and preferences. This approach is designed to empower women and help them feel confident and comfortable in their swimwear, like it literally is their second skin.
Additionally, Yemoja Brazil emphasizes sustainability and ethical practices, using eco-friendly materials in its production process and supporting local communities. This aligns with the values of many consumers who are increasingly aware of the environmental and social impact of their purchases.
We also seek validation from women who practice sports and can put the pieces to the test, by collaborating with athletes and influencers who can provide real-life feedback on the performance and durability of its products. This approach helps build trust and credibility with customers who value quality and reliability in their sports gear.
In summary, Yemoja Brazil’s business model focuses on creating high-quality, sustainable, and inclusive sports swimwear products that are designed to meet the needs of active women, while seeking validation from real-life athletes and influencers to build trust and credibility with customers.
Founder’s/Owner’s story and what motivated them to start the business
Ligia Masab’s passion for water sports comes from very early age, since she was 5 years old when she started swimming, which evolved quickly to bodyboarding, windsurfing, kiteboarding, wakeboarding, wingfoiling and so on…
Spending my whole life practicing watersports brought me to a position of knowing what I would like to wear for those sports and the frustration of not finding it in the market.
At some point I had the chance to design a few bikini sets myself because one my best friend’s mom happened to own a bikini factory.
First time I hit the beach wearing my designs I came back with 12 orders from people who wanted to have the same bikinis.
In that moment I saw the business opportunity and decided to go for it even though I had no professional background in fashion design or managing a physical product business whatsoever.
Throughout the years Yemoja Brazil evolved and me along with it. From ordering everything such as prints, patterns, manufeactoring to bringing all the print designing, pattern making and manufacturing in house, to outsorcing some parts of the business again to specialist partners that share the same values and passion. We are confident that these are just the first steps of a beautiful journey of a brand that was born from a concept and it is maturing throughout the years as well as me as a designer.
The challenges the business/market is facing
At Yemoja Brazil, we’re not ones to shy away from a challenge. The swimwear market is highly competitive, but we know that our commitment to quality, sustainability, and inclusivity sets us apart from the rest. Our eye-catching exclusive designs and durable materials make us a top choice for women who love water sports and want to look and feel their best while doing it.
At Yemoja Brazil, we pride ourselves on our unique and exclusive prints that infuse our swimwear with the vibrant and energetic spirit of Brazil. We believe that this sets us apart from the competition and helps us to stand out in a crowded market.
Our design team is committed to creating eye-catching and original prints that reflect the diversity and beauty of Brazil. Whether it’s the bold and colorful patterns inspired by the natural beauty of the Amazon rainforest or the playful and flirty designs that capture the essence of Brazil’s famous Carnival celebrations, our prints are as unique and dynamic as the country itself.
We’re passionate about bringing the joy and energy of Brazil to women all over the world through our swimwear, and we believe that our exclusive prints are a key part of that mission. We know that our customers appreciate the care and attention to detail that goes into every piece of Yemoja Brazil swimwear, and we’re proud to offer them a product that is as stylish as it is functional.
Of course, the COVID-19 pandemic has presented its own set of challenges. We understand that many consumers may be more cautious with their spending, and the reduced demand for swimwear products is something we’ve had to navigate. However, we remain optimistic and proactive in finding creative solutions to adapt to these changing times.
The opportunities the business/market is facing
Since the COVID-19 pandemic, the world has experienced a significant shift in how we approach leisure and outdoor activities. With travel restrictions and social distancing measures in place, people have been seeking new ways to stay active and enjoy the outdoors, which has resulted in an explosion in popularity for water sports. From stand-up paddleboarding to surfing, and particularly kiteboarding, these activities have become the go-to for those seeking an adrenaline-fueled escape.
This surge in interest for water sports has created a huge demand for functional and stylish swimwear, making Yemoja Brazil perfectly positioned for growth in the industry. Our focus on producing high-quality sports swimwear that can withstand the rigors of intense physical activities while still looking sexy and stylish, is what sets us apart from other swimwear brands.
Furthermore, the rise of e-commerce has provided an excellent opportunity for Yemoja Brazil to expand our customer base and reach a global audience. With more and more people shopping online, we’re able to connect with water sports enthusiasts all over the world and offer them the chance to experience the unique Brazilian vibe of our swimwear.
Advice to others about business
First and foremost, it’s essential to believe in yourself, your vision, and your values. This will be your anchor when things get tough. Remember why you started your business and let that drive you forward.
Another crucial aspect of building a successful business is surrounding yourself with partners who share your passion and values. It’s so important to have a support system that can lift you up when you need it.
If you can find a mentor who has been through what you’re going through, that can be incredibly valuable. They can provide guidance and support when you’re feeling lost or unsure.
Investing in your education and development is also critical. Take courses, read books, and stay up to date with the latest trends in your industry. The more you know, the more confident and inspired you’ll feel.
Finally, remember to be patient and persistent. Building a successful business takes time and effort, and there will inevitably be setbacks along the way. But if you stay focused on your long-term goals and stay true to your passion and values, you can weather any storm and come out stronger on the other side.
Lessons learnt from running this business
One of the biggest lessons I’ve learned as a business owner is the importance of staying true to who you are. When you’re authentic and genuine in your approach, you’ll attract the right clients who truly align with your brand. Listening to your customers is also crucial – paying attention to their feedback and incorporating it into your product design and quality can take your business to the next level. But it’s not just about you as the owner – building a strong team is key, as well as working with partners who share your vision and values. Surrounding yourself with like-minded individuals will help you stay motivated and inspired, and together, you can achieve great things!
The website: https://yemojabrazil.com
MS, University of Latvia
I am deeply convinced that each patient needs a unique, individual approach. Therefore, I use different psychotherapy methods in my work. During my studies, I discovered an in-depth interest in people as a whole and the belief in the inseparability of mind and body, and the importance of emotional health in physical health. In my spare time, I enjoy reading (a big fan of thrillers) and going on hikes.
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