Igama lami ngingu-Alena Karakova futhi ngingumklami nomsunguli we-Salamander, uhlobo lwemfashini lwangempela olusakaza indlela yokuphila ehlala iseholidini.
I-debut yethu Iqoqo le-European Summer Swimwear ikubuyisela ehlobo eliyisakhiwo sodumo nolwandle lwaseMedithera ezinyaweni zakho ngokusebenzisa ama-silhouette okubhukuda amahle namaphethini ayingqayizivele, ingxenye ngayinye yeqoqo iphishekela ubuhle bemfashini obunenjongo ngempela. Isitayela sesiginesha seqoqo sithi "Salamander" One-Piece lokho kugqugquzelwe izambulela ezibonakalayo zomugqa wolwandle zeklabhu yasebhishi enhle kakhulu yeCapri i-Lo Scoglio delle Sirene.
I-post-bhubhane yethu Iqoqo Lezingubo Zokulala Eziya Emgwaqeni Kasilika kwacatshangelwa njengokuhlukanisa okuguquguqukayo nokunethezeka kwe-chic okungahlonishwa njengemfashini elungele ukugqokwa futhi. Imiklamo yezingubo zokuphumula iwumkhiqizo wokusebenzisana neciko lendawo ngakho-ke enziwe ngesandla ngokukhethekile ngenketho yokuguqula ngokwezifiso etholakalayo ukuze ivumelane nesimo somzimba ngamunye.
Ukwehla kwethu kwesibili kwe-Encore 'Ufana nomoya', ukumema kusitayela sothando sasehlobo esithi "I-Dirty Dancing", enezingubo zeholide ezilungele amaphathi asolwandle ajabulisayo, asekelwa amawa aphakeme phakathi kwegquma elicinene nolwandle olucwebezelayo lweziqhingi ze-Balearic, ezidume kabi ngokudla okuhlanzekile nokuphila kancane.
Sizama ukugcina iqoqo lethu lezingubo zokubhukuda lilinganiselwe ukuze lihlangabezane nesidingo kuphela, sikhiqize imfucuza encane futhi siphinde sibe nomthelela omncane endaweni yethu.
Sitshele ngohambo olukuholela ekwethuleni umkhiqizo wakho iSalamander…
Ngicabanga ukuthi ungamaka uhambo lwami uqale ngesinqumo sokuthuthela eDolobheni laseNew York. Njengoba ngivela e-Russia kanye nesizinda somthetho webhizinisi, ngakhetha ukuhlanganisa ulwazi lwami engiluzuzile nezifundo zemfashini, ngigxile ekuthengisweni kwezitolo ekolishi enhlabathini yaseMelika. Ngenkathi ngisekolishi bese ngiqalile ukusebenza kuwebhusayithi yokwakha, ngakho-ke ngesikhathi sokuthweswa iziqu ngaba nesitolo se-inthanethi esisebenza ngokugcwele, lapho ngangiphatha khona imikhiqizo yemikhiqizo yemfashini ekhethwe ngokucophelela. Ukufunda kwami kwaqhubeka nokuzama ukuqonda kangcono izidingo nezifiso zabantu, ngoba engqondweni yami ngangihlale nginephupho lokwethula olwami uphawu. Futhi lapho sengilungile, kwazalwa iSalamander.
Iliphi ijika lokufunda elikhulu kusukela kwasungulwa ibhizinisi?
Njengoba ngishilo ekuqaleni, ukuba nesitolo se-inthanethi nokuzama ukwamukela amakhasimende ami ngamakhono ami angcono kakhulu, ngifunde ukuthi yini ngempela ayifunayo uma kuziwa ekwenzeni ukukhetha kwemfashini. Kubonakale kimina ukuthi phezu kwezinhlobonhlobo zengqephu ezikhona endaweni yesigameko kusenabantu abathandazi babo engazange iphendulwe. Ngibone inkinga ku-ajenda yebhrendi yokwenza inzuzo ngokushesha ngokunikeza amathrendi ashisayo lapho ungena emakethe kuyilapho ngisanganaki izikhala. Bengifuna ukwehluka futhi ngisebenze ekudaleni imodeli yomkhiqizo wemfashini enikeza ama-silhouette angaphelelwa isikhathi abukeka emuhle cishe kuzo zonke izinhlobo zomzimba kanye nokufaka inketho yokuguqula yemikhiqizo ethile ukuze ilingane nokwakheka komuntu ngamunye. Kusekuningi okusazokwenziwa ngokuzayo, ngokubona kwami.
Ufuna abesifazane bazizwe kanjani lapho begqoke imiklamo yakho?
Induduzo iwukhiye. Kungakho umkhiqizo wami usebenza kanzima ukuletha ukulingana okuphelele. Izingubo kufanele zizwe njengesikhumba sesibili, ngakho-ke akukho lutho oluma endleleni yakho yokunqoba umhlaba. Kubalulekile futhi ukuqhubeka nokufundisa abantu ngemfashini ephusile futhi uyibuke njengotshalomali ngokwakha ubudlelwano obuningi nezinto esizigqokayo.
Ukusimama nemiklamo engaphelelwa yisikhathi ihamba phambili kulokho okwenzayo. Kungani lokhu kubalulekile kuwe?
Kimina imiklamo engaphelelwa yisikhathi imele ukuzethemba. Futhi ngikholelwa ukuthi ukuzethemba kweqiniso akukhona umsindo. Izolile futhi igxilile, futhi ayidingi ukusho iphuzu. Ngoba uma ugxila kakhulu ekuthumeleni umlayezo kuzwakala njengokumaketha. Uma sikhuluma ngokusimama, kuphuma ngokwemvelo ekubeni nokuzethemba. Uma usuzuze inhlonipho ephelele ngawe nempilo yakho, uyayeka ukujaha izitayela, ezifunzwa kakhulu thina ngemfashini esheshayo.
Ngokubona kwakho, yiziphi izinselelo imakethe yemfashini ebhekene nazo njengamanje?
Ukunciphisa izinyawo zekhabhoni kuwumgomo wami omkhulu kusukela ekuqaleni nje kokwethula umkhiqizo wami. Kusukela manje sikhiqiza e-Bali futhi siyaziqhenya ngokuthi umenzi wethu unikela nge-2% yenzuzo yakhe yokuhlanza ulwandle, uhlinzeka ngokupakisha okuvundile nezindwangu ezisimeme, okusiza kakhulu! Kodwa-ke, ukuya ngo-100% kubasebenzi basendaweni nasekutholeni usizo lwesifunda ngaphandle kokukhuphuka okukhulu kwezindleko zokukhiqiza kuzoba kuhle impela.
Imaphi amathuba ibhizinisi lakho elibhekene nawo njengamanje?
Ngingasho ukuthi ubhubhane luguqule izinto eziningi emhlabeni hhayi zonke zaba zimbi kakhulu. Enye yazo ukuqaphela ukuthi akudingeki uye ehhovisi ngenkathi uphishekela phezulu kweledi lakho lomsebenzi oyifunayo. Nginalokho engqondweni abantu abathakazelayo bomkhiqizo wami bangase basebenze ezindaweni eziyipharadesi kuyilapho begqoke ama-bikini nezinye izinto eziyisisekelo zokuvakasha eziklanywe ngokucophelela nguSalamander kuyilapho begcina ikhabethe labo lokuhamba likhanya. Ingabe akuyona indlela yokuphila yamaphupho yokugcina?
Isiphi iseluleko ongasinikeza noma ubani ofuna ukuba usomabhizinisi?
Kufanele ubeke umsebenzi omningi nokuzinikela ngenkathi uhlala unethemba. Isikhathi esiningi uma uzwa ngempumelelo yasebusuku, into ongayiboni kwesinye isikhathi iminyaka eminingi yokusebenza kanzima elele ngaphansi kwayo. Amakhono amakhulu okuxhumana nawo kufanele futhi, okuwumphumela ophusile wokufunda inhlonipho kwabanye abantu.
Uma ubheka emuva kusukela wethula uhlobo lomkhiqizo, ingabe kukhona obungakwenza ngendlela ehlukile?
Okuwukuphela kweseluleko engingasinikeza ekuphileni kwami kwangaphambili ukuthi ngizivumelanise nezimo futhi ngingacindezeli lapho izinto zingahambisani nombono engiwudalile engqondweni yami. Umlando ukhombisa ukuthi njalo kwagcina kuphume kangcono kakhulu kunalokho engangikucabanga ukuzilawula kwami. Ngizama ukuzifundisa ukudedela.
Ungasichaza kanjani isitayela sakho somuntu siqu?
Ngingakuchaza njengokuthi “uhlezi useholidini”. Uma isimo sezulu sivuma, bengizogqoka i-bikini usuku lonke. Yikhona futhi okungigcina ngiphilile ezikhathini zethu ezineziyaluyalu, ngoba awukaze ukhululeke futhi ugodole njengalapho ungamaholide futhi isitayela sami siyangisiza ukuthi ngihlale ngijabule. Ngakho-ke ngithanda izingcezu zesikhashana ukuthi zihlale zilungele lokho usuku lwami olungaphenduka lube yikho.
Khuluma nathi ngesilinganiso sosuku empilweni yakho...
Usuku lwami luqala ekuseni, ngokuvamile nge-smoothie enika amandla. Bese ngigxumela kuma-imeyili avela emhlabeni wonke kanye nemisebenzi yansuku zonke edingwa ngokuqhuba ibhizinisi le-E-commerce. Ngemva kwesidlo sasemini ngizama ukuthola isikhathi sokubheka izinto ezikhuthazayo zemiklamo engaba khona, ehilela ukuhlela okuthile futhi mhlawumbe nokusondeza izingcingo nabakhiqizi, kuye ngamahora abo okuvuka ukuze ngidlule emibonweni yami nezixazululo ezingcono kakhulu zokuzisebenzisa. Ngithanda ukuthola isikhathi sokujima noma sokuhamba ngezinyawo ngesikhathi esithile phakathi nosuku, okuhlale kunginika amandla, engisebenzisa njengekuzindla ukugcina imicabango yami ihlelekile, ngenkathi ngihlela umnyakazo olandelayo.
Inkundla yezokuxhumana idlale indima engakanani empumelelweni yomkhiqizo wakho?
Ngenxa yokuthi uphawu lwami lubukeka kakhulu, inkundla yezokuxhumana idlala indima ephambili kumodeli yami yebhizinisi. Amapulatifomu anjalo afana ne-Instagram ngisho ne-TikTok asevele adonse ukunaka okuningi kumkhiqizo.
Abafundi bethu bathanda ukuvakasha, iyiphi indawo ehamba phambili ohlwini lwakho lwamabhakede?
Zanzibar, Tanzania. Ngezwa ukuthi iyindawo yothando kakhulu emhlabeni!
Ithini into ongathanda ukuyicaphuna uma ungenalo ugqozi?
Ngeke ngisho ukuthi iwukucaphuna, kunalokho iseluleko. Uma ngizizwa ngiphelelwe amandla ngithanda ukuphuma emphakathini. Phuma emvelweni, hamba ungafake zicathulo, ulinganisele. Imvelo ibilokhu ingikhuthaza kakhulu. Bathi, asibona abanini ubuhlakani bethu, sibunikezwa indawo yonke. Ngiyakuthanda lokho.
Yini elandelayo yebhizinisi?
Okwamanje ngihlola ukunwetshwa kwezinsiza ezisetshenziswa ngezindlela ezihlukahlukene zamantombazane okuvakasha. Futhi ngithole izicelo zezethameli zesilisa zokudala ikhabethe eliwumgogodla lezidingo zabo zeholide. Angisakwazi ukulinda imibono yami ukuze ngibone ukukhanya kwelanga kakade!
Kusho ukuthini ukuzinakekela kuwe?
Ukuzikhulisa. Yiba umzali wakho. Yenza ukukhetha okunempilo. Ngoba uma ungaguquki, uyehlisa isithunzi.
Abantu bangathola kuphi okwengeziwe?
Kanye nasezinkundleni zokuxhumana:
Landela i-Instagram yethu: @salamander_bikini_shop
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